Online Marketing Services

Online Marketing Services
Why Me? Hire me for any of your online marketing needs

Qualifications

You have reached Heather's Portfolio and Resume. For her portfolio, please visit the links to the left for her writing style and samples. You will also see testimonials as well as her current resume posted. She is available for paid content writing, website writing, blog posts and articles as well as social media engagement for your business. To get in touch with her, please contact her via her contact button.

Qualifications for Marketing Management and Operations/Project Management/Content Development professional


Results-driven leader with over ten years of progressive experience related to communications and marketing operations that include directing sales growth for consumer energy offerings, driving the development, launch, and growth of technology offerings in the telecommunications industry and growing a contracting business associated with online content development, working with consumer brands and social media consulting. Consistently has achieved a track record of exceeding sales goals by as much as 200%. Exceptional communicator recognized for effectively presenting, educating and communicating to different audience levels ranging from executive to individual contributors in sales and marketing channels, credit and collections functions as well as in social media. Skilled in SAP/CRM technologies, Microsoft Office Programs, Windows Vista, MS Project, Visio and FrontPage; Adobe Photoshop. Areas of expertise include:


Project Planning / Management

Vendor Management

Promotions/Presentations

Product Launch / Marketing

Project Management

Training / Development

Market Research Analysis / Implementation

Content Development and Distribution

Quality Analysis/Quality Auditing

Sales/Marketing Campaign Analysis

Internet/Intranet Technologies

Internet/Intranet Publishing


Key Contributions


Created the website Dallas Single Mom as an affiliate marketing website in 2011 that targets parents and families in the Dallas-Fort Worth area through events information, product reviews, deals and giveaways. Achieved monumental success by averaging anywhere from 25,000 to 30,000 pageviews a month via Google Analytics, achieving 5,262 Facebook Likes and 5,352 Twitter followers. Part of a list of preferred parenting bloggers and social media consultants with article writing experience with Examiner.com, Care.com and CBS Local.


Effectively managed all dunning communications activities to TXU Energy customers in 2011 contributing to reducing bad debt expenses by 50% and continuing in 2012 on trend to be at least $21 million dollars under plan. Presented findings to executive leadership and continually fine tunes all communication processes for active and inactive collections.


Effectively collaborated with consumer survey software to measure consumer reaction to sales activities and marketing activities at TXU Energy. Implemented survey tools into internal communication and information databases in order to provide better research and insight to the consumer product development and campaign management teams to determine pricing, campaign launch strategies and sales targets.


In the first 6 months of 2009 at TXU Energy, operated in a dual role as acting Call Center Vendor Manager and Marketing Associate, taking on additional responsibility and exceeding sales results and sale per hour targets. Results - Outbound Acquisition sales were averaging 206% over goal for the 1Q2009


Effectively able to utilize a variety of systems databases, online content management systems, coding for intranet and internet sites, developing training and delivering training via Livemeeting and WebEx.


Tuesday, October 16, 2012

Happy Boss' Day! Getting Boss's day right

Image courtesy of Ambro / FreeDigitalPhotos.net 

The Origin of Boss's Day

The origin of Bosses Day dates back to 1958. Patricia Bays Haroski, an employee at State Farm Insurance Company in Illinois, registered it with the U.S. Chamber of Commerce. Ms. Haroski chose the date because it was her father's birthday. Who was her boss? ....her father.

Why you should celebrate Boss's Day?
One of the things I get from a lot of people is they don't know why they should celebrate Boss's Day, especially if they don't like their boss. I have a had a few very wonderful and not so wonderful bosses and managers. All I can say is chalk it up to attitude. Even if I didn't like my boss, I still celebrated boss's day? Why would I celebrate Boss's day for a boss I don't like. Well to be honest with you, being a manager or a boss can sometimes be a thankless job. In my corporate experience, bosses typically work long hours and do a lot of paperwork. They are also at the forefront much like a referee breaking up fights and having to make decisions on the "grey" areas. Sometimes things for a boss are not all black and white. It's a wonder why more kids in this country don't want to be President of the United States anymore. The Big Boss, The Big Cheese, The Commander in Chief has a pretty tough job that very few people want to do. So just a shout out to our Commander in Chief, President Obama, Happy Boss's Day to you too! So even if they get it wrong or they get it right, they deserve some credit. Be gracious.

Teams and Boss's Day

 The other part of Boss's day is not everyone on the same team even agrees on what to do for Boss's day. Take the boss out to lunch? Buy them a gift? Do a potluck? Pretend like the day never happened? I have been in teams where there is a power play of sorts on what to get the boss. Some folks on the team have more money than others, some folks clearly have no idea what the boss likes or dislikes. The best thing to do is to come to a consensus quickly or for special office events create a standard. In one of my previous groups we had potlucks and every person automatically brought the same dish every time even if it's just breakfast tacos from Taco Cabana.


Did Somebody Say Breakfast Tacos?

All in all pick your battles. The surest way of getting fired is your attitude. Having a bad attitude about Boss' day or not participating (even if you forgot) will speak volumes. It's less likely to cut like a knife but put your differences aside and if need be send a cordial email at least. It's the thought that counts, isn't it?

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