Resume as of August 2012

Qualifications for Marketing Management and Operations/Project Management/Content Development professional

Results-driven leader with over ten years of progressive experience related to communications and marketing operations that include directing sales growth for consumer energy offerings, driving the development, launch, and growth of technology offerings in the telecommunications industry and growing a contracting business associated with online content development, working with consumer brands and social media consulting.  Consistently has achieved a track record of exceeding sales goals by as much as 200%.  Exceptional communicator recognized for effectively presenting, educating and communicating to different audience levels ranging from executive to individual contributors in sales and marketing channels, credit and collections functions as well as in social media.  Skilled in SAP/CRM technologies, Microsoft Office Programs, Windows Vista, MS Project, Visio and FrontPage; Adobe Photoshop.  Areas of expertise include:

Project Planning / Management

Vendor Management

Promotions/Presentations

Product Launch / Marketing                                                 

Project Management

Training / Development

Market Research Analysis / Implementation

Content Development and Distribution

Quality Analysis/Quality Auditing

Sales/Marketing Campaign Analysis                            

Internet/Intranet Technologies

Internet/Intranet Publishing

Key Contributions

●    Created the website Dallas Single Mom as an affiliate marketing website in 2011 that targets parents and families in the Dallas-Fort Worth area through events information, product reviews, deals and giveaways. Achieved monumental success by averaging anywhere from 25,000 to 30,000 pageviews a month via Google Analytics, achieving 5,262 Facebook Likes and 5,352 Twitter followers.  Part of a list of preferred parenting bloggers and social media consultants with article writing experience with Examiner.com, Care.com and CBS Local.

●    Effectively managed all dunning communications activities to TXU Energy customers in 2011 contributing to reducing bad debt expenses by 50% and continuing in 2012 on trend to be at least $21 million dollars under plan. Presented findings to executive leadership and continually fine tunes all communication processes for active and inactive collections.

●    Effectively collaborated with consumer survey software to measure consumer reaction to sales activities and marketing activities at TXU Energy.  Implemented survey tools into internal communication and information databases in order to provide better research and insight to the consumer product development and campaign management teams to determine pricing, campaign launch strategies and sales targets.

●    In the first 6 months of 2009 at TXU Energy, operated in a dual role as acting Call Center Vendor Manager and Marketing Associate, taking on additional responsibility and exceeding sales results and sale per hour targets. Results - Outbound Acquisition sales were averaging 206% over goal for the 1Q2009

●    Effectively able to utilize a variety of systems databases, online content management systems, coding for intranet and internet sites, developing training and delivering training via Livemeeting and WebEx.

Career Summary

Dallas Single Mom

Owner – Affiliate marketer, social media consultant, freelance content writer                                                             2011 – Present

Owns and manages the site DallasSinglemom.com which is a hyperlocal affiliate marketing site that specializes in blogging about events, deals, product reviews, giveaways and insight on single parenting in the Dallas-Fort Worth area.  Combined with affiliate marketing, Dallas Single Mom also provides social media consultant for businesses that want to brand to families in the Dallas-Fort Worth area.  Coupled with freelancing activities for Examiner.com and CBS Local, content is king and is a brand ambassador for companies such as Verizon Wireless, eBay, Select Comfort/Sleep Number and many others.

●    In less than a year achieved an Alexa ranking of 170,000 out of the millions of sites out there and a Google page rank of 3 and is one of the sought after social media bloggers for parenting in the Dallas-Fort Worth area

●    Chosen to be a featured contributor on Examiner.com consistently achieving an average quality score of 7.3 on an 8.0 score for article and content writers.

●    Chose via Examiner.com to be a writer for CBS Local in the Dallas-Fort Worth area and for national articles on Care.com

●    Provide website and social media consultancy for small business customers in the use of social media, mobile conversion of websites and SEO or search engine optimization strategies

●    Brand ambassador for eBay, Verizon Wireless and Ooh La La Wines

TXU Energy

Senior  Analyst – Outbound Campaign Manager                                                                                                            2010 – Present

Manages all outbound customer communications via automated dialing, SMS Messaging and Email messaging for dunning activities in the credit and collections departments at TXU Energy. In charge of developing communications, obtaining legal approval, testing scenarios, gathering reporting, and monitoring all processes for customer communications, increasing bad debt payments and managing bad debt expenses.

●    Contributed to cutting bad debt in 2011 by up to $50 million dollars and on track to be below target by $21 million dollars in 2012 for bad debt expenses

●    Managed projects that reduced operating costs for the automated dialing functions by $147,500 by brining automated outbound dialing for collections activities in-house versus with an outsourced vendor.

Telemarketing Vendor – Marketing Associate                                                                                                                           2008-2010

Managed the vendor relationship with TXU Energy vendor management, TXU Energy marketing department and residential vendor inbound/outbound telemarketing sales.  In charge of developing budgets, analysis, sales materials, tools, and sales scripts for the marketing of TXU Energy electricity plans.  In support of approximately 120 vendor agents over two call centers; develops training and project manages initiatives for the SAP/CRM system and deliverables to the vendor sites.

●    Measures marketing activity and response with the design and develop of online market research survey software and on site focus group activity in order to provide analysis to internal marketing partners, sales channels and sales and marketing vendors.

●    Project managed SAP/CRM implementation, IT user acceptance testing functionality and a subject matter expert ensuring process delivery.

●    Establishes quality guidelines for sales execution resulting in a year over year increase of 4% in terms of quality.  Develops and manages the vendor management budget through audits of various expenses such as IT, training and marketing and communications initiatives.

FedEx Kinko’s

Account Executive, Pacific Northwest Territory and Fort Worth, TX                                                                                     2007-2008

Managed 400 small to medium-sized business accounts in the Pacific Northwest and a sales territory in Fort Worth, TX, selling to and servicing commercial accounts through direct sales to increase revenue for shipping, printing, copying, mobile computing, direct mail, signs, and graphics products and services.  Achieved an average of $35,000 in monthly revenue and achieved above target goals in Q1 2008 of $49,000 and a FY 2008 goal of $500,000.

Verizon Communications

Project Management Specialist, Broadband Solutions Management                                                                                   2003-2006

Coordinated the development and improvement of call center order entry systems for broadband data products/services to enable high levels of efficiency and timely installations of DSL and voice-line provisioning.  Planned and managed the launch, delivery, and maintenance of data products at small business call centers for Internet security, business e-mail, domain name services, and DSL-related products/services as well as unlimited LD products, DSL product bundles, and calling services bundles. Achieved 125% of national sales targets with the launch of Internet Security packages for small business call centers.

Education/Activities

University of Maryland University College - 2006 Graduate

Master of Business Administration; completed the degree while working full-time at Verizon Communications

●    Studied in Hungary for a semester present outsourcing financial services center opportunities for Accenture.

●    Conducted foreign direct investment research on the viability of Nike opening an investment model in India or Brazil.

Hawaii Pacific University - 2000 Graduate

Bachelor of Science in Business Administration; Concentration in Corporate Communications (Magna Cum Laude)

●    Received a partial scholarship from Phi Theta Kappa and participated in Alpha Chi and Delta Mu Delta honor societies.

Toastmaster's International - District 25

Member of Toastmaster’s International from 2011 to Present

Best Evaluator in the TXU Energy chapter of Toastmasters in August 2012

Examiner.com

Freelance contributor to Examiner.com for Society and Cultural events, Single Parenting and Kid’s Fitness and Nutrition in the Dallas-Fort Worth area as of February 2010.  Chosen as a contributor to CBS Local for Family and Pets category associated with content in Dallas-Fort Worth. Also chosen to be a contributor to Care.com and most recently national Working Parents Examiner and the Dallas City Guides

Completed Leadership Practitioner Level 1 for Building Powerful Relationships

Attended the 2009 Dallas Regional Chamber of Commerce Women’s Business Conference