Qualifications for Marketing Management and Operations/Project Management/Content Development professional
Results-driven leader with over ten years of progressive experience related to communications and marketing operations that include directing sales growth for consumer energy offerings, driving the development, launch, and growth of technology offerings in the telecommunications industry and growing a contracting business associated with online content development, working with consumer brands and social media consulting. Consistently has achieved a track record of exceeding sales goals by as much as 200%. Exceptional communicator recognized for effectively presenting, educating and communicating to different audience levels ranging from executive to individual contributors in sales and marketing channels, credit and collections functions as well as in social media. Skilled in SAP/CRM technologies, Microsoft Office Programs, Windows Vista, MS Project, Visio and FrontPage; Adobe Photoshop. Areas of expertise include:
Project Planning / Management
Product Launch / Marketing
Training / Development
Market Research Analysis / Implementation
Content Development and Distribution
Quality Analysis/Quality Auditing
Sales/Marketing Campaign Analysis
● Created the website Dallas Single Mom as an affiliate marketing website in 2011 that targets parents and families in the Dallas-Fort Worth area through events information, product reviews, deals and giveaways. Achieved monumental success by averaging anywhere from 25,000 to 30,000 pageviews a month via Google Analytics, achieving 5,262 Facebook Likes and 5,352 Twitter followers. Part of a list of preferred parenting bloggers and social media consultants with article writing experience with Examiner.com, Care.com and CBS Local.
● Effectively managed all dunning communications activities to TXU Energy customers in 2011 contributing to reducing bad debt expenses by 50% and continuing in 2012 on trend to be at least $21 million dollars under plan. Presented findings to executive leadership and continually fine tunes all communication processes for active and inactive collections.
● Effectively collaborated with consumer survey software to measure consumer reaction to sales activities and marketing activities at TXU Energy. Implemented survey tools into internal communication and information databases in order to provide better research and insight to the consumer product development and campaign management teams to determine pricing, campaign launch strategies and sales targets.
● In the first 6 months of 2009 at TXU Energy, operated in a dual role as acting Call Center Vendor Manager and Marketing Associate, taking on additional responsibility and exceeding sales results and sale per hour targets. Results - Outbound Acquisition sales were averaging 206% over goal for the 1Q2009
● Effectively able to utilize a variety of systems databases, online content management systems, coding for intranet and internet sites, developing training and delivering training via Livemeeting and WebEx.
Friday, April 26, 2013
All meetings should follow a set of norms and when a meeting doesn't follow this, it can be confusing for new meeting participants and can affect productivity.
Some guidelines to follow are:
1) Start on Time
2) Give enough time when scheduling a meeting - nothing bugs people than inviting them to a meeting the day of or just a few minutes before it starts.
3) Know your audience - who are you inviting? Are they the appropriate people or do they know who should attend?
4) Have an agenda - an agenda helps people prepare their thoughts and ideas for the meeting. Invite people to add to agenda if need be. An agenda also helps individuals determine if they need to be there, if they can send a replacement in their place and or if they can answer questions if they cannot attend
5) Stay on topic
6) Take Notes and send out follow up notes after the meeting
These seem like very simple guidelines but I have been in so many meetings that don't follow some or all of these. The person I spoke with discussed her experience at a different company where meetings were more formal and the person that presented had the podium (the floor) and everyone waited for the presentation to be over before they had questions. The company that I am presently at has a different set of norms. Meetings can be very impromptu or they can be very formal depending upon the audience in the room.
Getting to know the audience your speaking to can make meetings very effective and productive.
Wednesday, March 20, 2013
The reason why I have to stress this is because business cards should be received and cared for in the same way you'd like to business - with care and compassion. I really take notice of how a person receives a card to demonstrate their character. Here's an example:
You are at a conference and a person has a binder full of business cards. They take your business card, quickly scan it and put it in their binder and quickly move on. OR they have a hole puncher and they quickly add it to a ring.How would you feel if your business card was just another card in the pile? It doesn't feel very good. Take some time to really recognize someone and the value that they can provide for you. If it's someone that you don't know very well, follow their lead. Receive the business card in the same way that they gave you the business card.
Business cards seem antiquated with the smartphones and the technology that we have today, however business cards are the personalized image we have of ourselves and our companies. So treat them with care and follow-up. Even if it's just to say Hi, follow up with them and contact them. Learn a little bit about their company and who they are and reference it when you contact them. Ask them if there's anything they need right now or would like a referral for something. It's not necessary to have a pitch but you are establishing a relationship.
Treat a business card like your personal signature - with care!
Friday, March 15, 2013
Tuesday, March 12, 2013
Tuesday, February 19, 2013
District 25 Toastmasters: Making Table Topics Fun and Different: Toastmasters meetings that are fun and entertaining as well as educational will encourage members and guests to return. One of the best ways...
One of the takeaways I got from this is if you are a corporate club, you can and should bring the value of Toastmaster's back to the organization. One of the ideas was to present an opportunity for members to speak about delivering bad news OR good news to your fellow Toastmaster's.
Why is this beneficial?
At a woman's conference I went to one of the executives discussed that one of the keys to your career is being able to identify HOW a person communicates. This is important if an individual does not want to participate in office politics. You may not want to be a participant, however, it's still a part of the communications process. By being a great observer, you can identify another person's style and get a checklist of what is important to them. That way you can use that information yourself.
With a table topic idea, being able to identify your member's "pain points' or areas that concern them within the company, you can create a relevant atmosphere to assist with their career development. Toastmasters IS a safe place to practice communications and build confidence so that when an individual is ready they can approach others in the workplace about problems, opportunities and new ideas.
This is one of the key reasons I joined Toastmasters.
Thursday, February 14, 2013
Heather: Congratulations on winning the Golden Toaster! I feel that you did an excellent job. Your presentation was superb. You were truly able to engage the audience. There was seriousness and there was humor. You made the audience relate to what you were talking about and the presentation was wonderful. You had excellent eye contact as well as outstanding voice tone. Hats Off To You! Thank A+
Tuesday, October 16, 2012
The Origin of Boss's Day
The origin of Bosses Day dates back to 1958. Patricia Bays Haroski, an employee at State Farm Insurance Company in Illinois, registered it with the U.S. Chamber of Commerce. Ms. Haroski chose the date because it was her father's birthday. Who was her boss? ....her father.
Why you should celebrate Boss's Day?
One of the things I get from a lot of people is they don't know why they should celebrate Boss's Day, especially if they don't like their boss. I have a had a few very wonderful and not so wonderful bosses and managers. All I can say is chalk it up to attitude. Even if I didn't like my boss, I still celebrated boss's day? Why would I celebrate Boss's day for a boss I don't like. Well to be honest with you, being a manager or a boss can sometimes be a thankless job. In my corporate experience, bosses typically work long hours and do a lot of paperwork. They are also at the forefront much like a referee breaking up fights and having to make decisions on the "grey" areas. Sometimes things for a boss are not all black and white. It's a wonder why more kids in this country don't want to be President of the United States anymore. The Big Boss, The Big Cheese, The Commander in Chief has a pretty tough job that very few people want to do. So just a shout out to our Commander in Chief, President Obama, Happy Boss's Day to you too! So even if they get it wrong or they get it right, they deserve some credit. Be gracious.
Teams and Boss's Day
The other part of Boss's day is not everyone on the same team even agrees on what to do for Boss's day. Take the boss out to lunch? Buy them a gift? Do a potluck? Pretend like the day never happened? I have been in teams where there is a power play of sorts on what to get the boss. Some folks on the team have more money than others, some folks clearly have no idea what the boss likes or dislikes. The best thing to do is to come to a consensus quickly or for special office events create a standard. In one of my previous groups we had potlucks and every person automatically brought the same dish every time even if it's just breakfast tacos from Taco Cabana.