Resume and Portfolio for Heather Buen - Freelance Writer, Social Media Manager and Advocate, Communications manager with Dunning and Collections experience. Over ten years of marketing and communications experience along with social media consulting, blogging and freelance article writing expertise.
Tuesday, February 19, 2013
District 25 Toastmasters: Making Table Topics Fun and Different
District 25 Toastmasters: Making Table Topics Fun and Different: Toastmasters meetings that are fun and entertaining as well as educational will encourage members and guests to return. One of the best ways...
One of the takeaways I got from this is if you are a corporate club, you can and should bring the value of Toastmaster's back to the organization. One of the ideas was to present an opportunity for members to speak about delivering bad news OR good news to your fellow Toastmaster's.
Why is this beneficial?
At a woman's conference I went to one of the executives discussed that one of the keys to your career is being able to identify HOW a person communicates. This is important if an individual does not want to participate in office politics. You may not want to be a participant, however, it's still a part of the communications process. By being a great observer, you can identify another person's style and get a checklist of what is important to them. That way you can use that information yourself.
With a table topic idea, being able to identify your member's "pain points' or areas that concern them within the company, you can create a relevant atmosphere to assist with their career development. Toastmasters IS a safe place to practice communications and build confidence so that when an individual is ready they can approach others in the workplace about problems, opportunities and new ideas.
This is one of the key reasons I joined Toastmasters.
Qualifications
Qualifications for Marketing Management and Operations/Project Management/Content Development professional
Results-driven leader with over ten years of progressive experience related to communications and marketing operations that include directing sales growth for consumer energy offerings, driving the development, launch, and growth of technology offerings in the telecommunications industry and growing a contracting business associated with online content development, working with consumer brands and social media consulting. Consistently has achieved a track record of exceeding sales goals by as much as 200%. Exceptional communicator recognized for effectively presenting, educating and communicating to different audience levels ranging from executive to individual contributors in sales and marketing channels, credit and collections functions as well as in social media. Skilled in SAP/CRM technologies, Microsoft Office Programs, Windows Vista, MS Project, Visio and FrontPage; Adobe Photoshop. Areas of expertise include:
Project Planning / Management
Vendor Management
Promotions/Presentations
Product Launch / Marketing
Project Management
Training / Development
Market Research Analysis / Implementation
Content Development and Distribution
Quality Analysis/Quality Auditing
Sales/Marketing Campaign Analysis
Internet/Intranet Technologies
Internet/Intranet Publishing
Key Contributions
● Created the website Dallas Single Mom as an affiliate marketing website in 2011 that targets parents and families in the Dallas-Fort Worth area through events information, product reviews, deals and giveaways. Achieved monumental success by averaging anywhere from 25,000 to 30,000 pageviews a month via Google Analytics, achieving 5,262 Facebook Likes and 5,352 Twitter followers. Part of a list of preferred parenting bloggers and social media consultants with article writing experience with Examiner.com, Care.com and CBS Local.
● Effectively managed all dunning communications activities to TXU Energy customers in 2011 contributing to reducing bad debt expenses by 50% and continuing in 2012 on trend to be at least $21 million dollars under plan. Presented findings to executive leadership and continually fine tunes all communication processes for active and inactive collections.
● Effectively collaborated with consumer survey software to measure consumer reaction to sales activities and marketing activities at TXU Energy. Implemented survey tools into internal communication and information databases in order to provide better research and insight to the consumer product development and campaign management teams to determine pricing, campaign launch strategies and sales targets.
● In the first 6 months of 2009 at TXU Energy, operated in a dual role as acting Call Center Vendor Manager and Marketing Associate, taking on additional responsibility and exceeding sales results and sale per hour targets. Results - Outbound Acquisition sales were averaging 206% over goal for the 1Q2009
● Effectively able to utilize a variety of systems databases, online content management systems, coding for intranet and internet sites, developing training and delivering training via Livemeeting and WebEx.
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